We all know great leaders when we encounter them. They don’t just lead with results—they leave an impression. That impression? It's their brand. And in today’s evolving workplace, your personal leadership brand isn't just a nice-to-have—it's a strategic asset.

During a recent session I facilitated, we explored the power of authentic leadership branding. We weren’t talking about polished logos or catchy bios. We focused on how to show up in ways that feel real, consistent, and clear—whether you're in a boardroom, on a Zoom call, or represented on LinkedIn.

Here’s the truth: You already have a brand. The question is—are you being intentional about shaping it?

Your brand is the story people tell about you when you’re not in the room. It’s built not just on what you say, but on how you say it, how you follow through, how you carry yourself, and how you treat people—especially under pressure. Think about it: what would your leadership tagline be if it were on a billboard? 

We talked about body language, tone, appearance—and how 93% of communication happens before a word is even spoken. This means that every meeting, every email, every post contributes to how others perceive your leadership value.

We also discussed the importance of internal branding—because your reputation within your organization matters just as much as the one outside it. Mid-career professionals often assume their work will speak for itself. But visibility and clarity matter. You can’t be promoted for the value no one sees.

My message was simple: your brand should reflect who you are and the value you bring. It should evolve as you do—but it must always be grounded in integrity and authenticity. 

So, here’s your leadership challenge: Ask a few trusted colleagues “what comes to mind when they hear your name”. See how closely that aligns with the brand you want to project. If it does not then you have an opportunity for of growth here.

Your brand is your career currency. Spend it wisely